Himesh's Damadamm already successful due to fair economics?

October 29, 2011 by  
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Himesh’s Damadamm already successful due to fair economics?

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By Bollywood Hungama News Network, October 29, 2011 – 14:14 IST

Guess fair economics seem to have worked out for Himesh Reshammiya’s Damadamm. The producer/actor/composer/singer is confident that not just would Damadamm manage to comfortably break even at the box office, it would also end up making decent profits for all involved.

Informs a close associate, “Since Damadamm is a film set in Hrishkesh Mukherjee genre, cost of production is not very high. In fact it is way too reasonable and has been entirely recovered from satellite. Moreover, Himesh Reshammiya has been given the world distribution theatrical rights and music rights and Indian video rights by the producer against his remuneration. Further break up is as below.”

– Print and advertising cost – Rs. 2 crores 30 lakhs which was spent by HR MUSIK and has already been recovered through music, Indian video and overseas.

– Music by itself has managed to recover Rs.1 crore 71 lakhs where MG was Rs.71 Lakhs and Rs.1 crore overflow came on once it became super hit

– Indian video – Rs. 30 lakhs

– Overseas – Rs. 30 lakhs

This means that whatever comes in from distributor theatrical share would be profits for all involved. Seems like it’s a win-win situation that Himesh is in now, considering the fact that the film has fetched fair to good reviews.



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